Data management

Customer Data Quality

For data quality you can depend on.

Speak to us

Have you ever received communications from a business that gets your information wrong? Let's make sure this can't happen.

Accurate and up-to-date

Fulfill your legal obligation, under GDPR, Article 5(d)

Minimise your costs

Poor data is wasteful, both in time and money

Boost response rates by 22%*

Create communications that resonate

Why use Data Cleansing services?

The challenge

The quality of your customer data is crucial, because many business functions depend upon it. In more recent times, accuracy of data is now a legal requirement**, and yet:



Our solution

Equiniti can make use of both in-house and partnerships to maximise the accuracy of your customer data, offering you unprecedented confidence in your data.


  • Mortality screening (Mortascreen, Bereavement Register, Death Notification Service)

  • Goneaway screening

  • Channel suppression (MPS, TPS)

  • Channel validation (Email, Landline, Mobile, Address)

  • Identity validation Confirm existence and relationship between person and data (Experian, TransUnion, LexisNexis, Equifax)

When you choose Equiniti, you also choose a roster of credible and established partners too. We’re not only experts in complex regulated environments, we’re also experts in leveraging the combined strengths of Equiniti and our partners.

** GDPR 5.1(d) “Personal data shall be…accurate and, where necessary, kept up to date; every reasonable step must be taken (sic) to ensure that personal data that are inaccurate, having regard to the purposes for which they are processed, are erased or rectified without delay ('accuracy');”

Why customers love Equiniti

Together, we can...

Validate and standardise your data ready for any of your business systems.

Validate your customers, and link 3rd-party data to your own 1st-party data (using 'Linkage', under GDPR).

Provide suppression flags for customers based upon suppression data.

Could your business improve the accuracy of it's customer data?

Our data consultants are ready to talk about how Data Cleansing can positively impact your business.

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