Understand your customers
Discover our classification of the entire UK population
What is it?
Classification system for all UK consumers
Who's it for?
Anyone who communicates with customers
How do I get it?
Web UI, API, Docs
We segmented the entire UK population, according to demographic, socio-economic & behavioural traits - at both postcode and household level
Benefits
Better targeting builds relationships
You already know it costs less to keep your current customers, build empathy using deeper insights
Better targeting reduces waste
Reduce the costs of mis-targeting, and focus on the customers who help your business to grow
Find look-a-likes
Find more people who are most like your most profitable people. Find more places like your most profitable places
Why EQ Amplify?
-
What everyone has
-
Compiled a dataset representative of the entire UK.
-
Created a nominally-coded classification system.
-
Open Government Data, Land Registry, Electoral Roll, ONS OA-11 data as standard.
-
-
What we do better
-
Coverage: Based upon 99% coverage of the UK with 50 million consumers and 26m households.
-
Modern machine-learning: Taking all the strengths of existing products, and apply the latest Machine Learning procedures.
-
Intelligible: A simplified code system allowing for better accessibility and intelligibility.
-
-
What only EQ Data Provide
-
The only classification with Privacy-by-Design, ethically constructed from an aggregated and anonymised dataset.
-
Cutting edge machine learning, using our specialised suite of scientific algorithms.
-
Ease of use, with an interactive UI, developed by UX professionals.
Available in online and offline versions. -
99+ consumer characteristics profiled in each segment, from car ownership to transactional & switching behaviours.
-
Want to see your customers from a new perspective?
Speak to our consultants about how our customer classification can accelerate your business to predict and understand your customers better
We'll get in touch shortly