Understand your customers

Discover our classification of the entire UK population

See it in action
EQ Amplfy play

What is it?

Classification system for all UK consumers

Who's it for?

Anyone who communicates with customers

How do I get it?

Web UI, API, Docs

We segmented the entire UK population, according to demographic, socio-economic & behavioural traits - at both postcode and household level


Why EQ Amplify?

  • What everyone has

    • Compiled a dataset representative of the entire UK.

    • Created a nominally-coded classification system.

    • Open Government Data, Land Registry, Electoral Roll, ONS OA-11 data as standard.

  • What we do better

    • Scale

      Coverage: Based upon 99% coverage of the UK with 50 million consumers and 26m households.

    • Modern Machine-learning

      Modern machine-learning: Taking all the strengths of existing products, and apply the latest Machine Learning procedures.

    • Intelligible

      Intelligible: A simplified code system allowing for better accessibility and intelligibility.

  • What only EQ Data Provide

    • Privacy

      The only classification with Privacy-by-Design, ethically constructed from an aggregated and anonymised dataset.

    • Diamond

      Cutting edge machine learning, using our specialised suite of scientific algorithms.

    • Ease of use, with an interactive UI, developed by UX professionals.
      Available in online and offline versions.

    • 99+ consumer characteristics profiled in each segment, from car ownership to transactional & switching behaviours.

Want to see your customers from a new perspective?

Speak to our consultants about how our customer classification can accelerate your business to predict and understand your customers better

We'll get in touch shortly

  Mandatory fields